Associate Professor Gayle Jennings, School of Marketing and Tourism, was one of number of international authors invited to contribute to the forthcoming three-volume Encyclopedia Of Social Measurement to be published by Academic Press/Elsevier in November 2004.

Associate Professor Jennings contributed two articles to the Encyclopedia: ‘Business, Examples of Social Science Methods Used in’ and ‘Business Research, Examples of Theoretical Paradigms that inform’.

Unlike most Encylopedia entries, all entries in the Encyclopedia of Social Measurement are constituted of articles.

Each of the 300+ articles have been internationally peer reviewed and are reportedly structured to provide a comprehensive summary of observational frameworks and mathematical models and also tools, background information, qualitative methods, and guidelines for structuring the research process.

The Encyclopedia is described as a response to growing demands for transdisciplinary descriptions of quantitative and qualitative techniques, measurement, sampling, and statistical methods. Previously, Associate Professor Gayle Jennings has written 'Tourism Research', published by John Wiley, Australia, and currently in her spare time is preparing the manuscript for 'Qualitative Research Methods for Tourism' to be published by Elsevier.