Small Business Expert Visits CQ
Published on 15 May, 2002
An expert in marketing small to mid-size companies will be in Rockhampton on Wednesday, May 22 to meet with Central Queensland business leaders.
Ian Chaston, Professor in Marketing and Entrepreneurship from the University of Plymouth and the Adjunct Professor at UNITEC in Auckland, is scheduled to be a guest speaker at the Australian Institute of Management breakfast meeting on May 22.
Professor Chaston will talk on "Small Business Marketing Management" at the Centre Point Motor Inn in Rockhamnpton at 7am. During his visit Professor Chaston will also meet with Central Queensland University (CQU) marketing and business students who study his work closely.
"Ian has written more than 20 books and is an exciting and stimulating mentor on the topics of small and medium-size enterprises and the development of entrepreneurship education programs," said Phil Bretherton of CQU's School of Marketing and Tourism.
Professor Chaston will discuss his latest research on networking, e-commerce and support services for small to medium enterprises.
Bookings for the breakfast should be made by Monday, May 20 by phoning 4930 9171.
Phil Bretherton is available for immediate interview. For details phone Ayesha Gottschleigh at CQU Community Relations on 07 4923 2506.