Doctoral student comments on feminisation of PR industry
Published on 16 May, 2006
CQU PhD student Greg Smith has had an article on gender imbalance in the PR industry published in the Amercian-based 'PR News' magazine.
Mr Smith, who is supervised by Professor Alan Knight, based the article on his PhD study into 'The Predominance of Women in PR' and notes "there never has been a better (or worse) time to be a male PR practitioner".
"The industry runs the risk of becoming 'ghettoized'," he writes.
"On the surface, this massive gender imbalance may not bode well for males seeking to find employment within PR ... on the other hand, it may serve as a great marketing tool".
The research student, who provides consulting services through his prLAB company, is about to leave his position as communication manager for the Western Australian Department of Agriculture to take up a PR position with Edith Cowan University.