Success with Google helps alumnus attract award nomination
Published on 16 August, 2012
Success in his role at Google has helped Beijing-based alumnus David Chen attract a nomination as one of four finalists for the Australia China Connections Magazine Australia China Alumni Award for ICT and New Media...
As Google's Country Manager (Media and Platform Solutions) of Greater China, he offered some perspectives on the internet's influence:
"I truly believe corporations like Google and other multi-national companies are bringing not only business opportunity to China but also culture values to society and community.
"It helps local companies evolving at both operational and vision/mission level to gain global insights. At a greater viewpoint, it's bridging Chinese and western nations to have better understanding of each other, which will be the foundation of cultural exchange between nations."
Mr Chen says free access of information is the nature of the internet.
"It would take some time for a country like China to adapt given the market's immaturity. In addition, new media is such a dynamic and fast growing industry, which also takes time for people to follow and digest."
Mr Chen says he is optimistic that China's internet industry will move towards mature markets and that leaders will avoid 'scrappy' decisions based on current circumstances.
In his student days, he completed his postgraduate studies in Information Systems Management at CQUniversity in 2002, and joined Doubleclick as a technical account manager in early 2004.
After Google's acquisition of Doubleclick, he moved into the role of senior solution services consultant with Google in 2006. Due to his expertise and results in his role, he was promoted to his current Country Manager role in 2009.
Since 2009 in his new role, Mr Chen has generated a 220% increase in revenue, has grown his team size by 350%, and has been a driving factor in Google's success in the Greater China region.
He has also been responsible for launching three new businesses into the China Market: DoubleClick Ad Exchange, DoubleClick Rich Media, and DoubleClick Ad Serving, which resulted in a 350% growth in year-on-year revenue for his Greater China territory.
Mr Chen supports community services and philanthropy actives through GoogleServe, a company level club that helps and sponsors charity through local offices. It has supported other organisations such as the Leping Foundation, NetEasy and ChinaDolls.
As part of Google's China Recruiting Committee, he provides one-on-one coaching sessions for new managers to introduce them and familiarise them with Google's philosophy and their roles.