Central Queensland University is launching its most coordinated ever marketing campaign to tell prospective students they can 'be what you want to be'.

And it is showcasing real success stories from successful graduates and their satisfied employers to illustrate the message.

The University plans to help reverse a nationwide softening in demand for tertiary courses by focusing on proven success of graduate outcomes.

"For thousands of our students, the University journey leads to their dream job, maybe something they have always wanted to do since childhood," says Vice-Chancellor Professor John Rickard.

"What we are doing with this campaign is merely drawing attention to reality - that graduates mostly have better career outcomes and salaries than non-graduates and are more likely to get the job they really want."

CQU is launching its new campaign across television, radio, print, the internet, Email, phone, transport, mailouts, expos, school visits and outdoor billboards, for its most coordinated effort ever.

The overall campaign is supported by focused messages about distance education, school leavers, postgraduate options, preference changes, research and bridging courses.

"It has been great to see the various divisions of the University working collaboratively to achieve a common goal," Professor Rickard said.

He said CQU was also working on a strategic 5-year plan for marketing based on brand evaluation, analysis of community perceptions and needs, and a more fundamental shaping of course options.