CQU Melbourne International Campus has received a major profile boost within Melbourne, courtesy of a new widespread advertising campaign.

The campaign was designed to attract potential students and promote programs offered at CQU Melbourne in time for Spring/Summer enrolment.

Sales and Recruitment Executive Jana Perera says results were seen very quickly.

“We have definitely had more inquiries since the campaign began – there have been more people coming in and ringing up to ask about courses compared to other years," she said.

“We have also received feedback from agents that the campaign is a great brand awareness booster.".

The campaign was launched on October 3, with advertisements for CQU being posted in city trams.

Promotional billboards have been erected at Flagstaff, Parliament, Melbourne Central and South Yarra Train stations and remained in place for three weeks.

Advertisements were featured in the widely-distributed 'MX Magazine' and in the 'Chinese Age'.

Flyers promoting the campus were also handed out at Melbourne Central and Flinders Street stations.

The campaign is winding up with a banner display over the Tullamarine Freeway near the Airport throughout December.

It is the biggest advertising campaign ever undertaken by CQU Melbourne and is aimed at attracting not just international students, but also full-fee paying Australian students.

Another objective was to promote cross-institutional study for students who just want to pick up one or two subjects at the campus.

The advertisements focused on the advantages of the Spring/Summer term and included details of enrolment dates.

In addition to increasing student numbers, Ms Perera said the campaign got the name ‘Central Queensland University – Melbourne International Campus’ out into the community.

“It really makes our job easier if more people are familiar with the name and know that CQU is not just in Queensland," she said.