New marketing manager ready for exciting period of integration
Published on 12 February, 2004
New CQU International Marketing Manager Gabrielle Rolan has arrived in time for a new phase in promotion.
She is part of a team helping to integrate the University's approach to offshore recruitment and marketing, while focusing on a single CQU brand.
The intended result is that combined CQU and CMS resources will deliver better recruitment outcomes to CQU Campuses and AIC's this year. The combined CQU Australian international campus sales staff will also work in association with the Division of University Relations on development of the CQU brand. This will enable an integration of activities and development of a range of other offshore marketing tools. It will mean that everyone in the network is selling CQU as an institution, with a range of options - not just individual campuses.
Ms Rolan has come to CQU after marketing domestic and offshore programs for Swinburne University, which has an international education focus on Malaysia, Thailand and Vietnam.