Central Queensland University is introducing a fresh, new face.

The University will now be known as CQUniversity Australia, retaining its strong connection to Central Queensland whilst acknowledging the University's national presence and leading position in the international higher education sector.

Vice-Chancellor and President John Rickard said the changes to the University go beyond any superficial change to its imagery.

"What we're really announcing is a different way of operating and doing business," said Professor Rickard. "The  logo as part of our CQUniversity brand helps us express that."

"We are a youthful and unconventional university - closely linked to our communities, enthusiastic about lifelong learning and focused on the success of individual students and stakeholders. We are free to formulate a different university type - focused on making higher education more relevant and accessible to all people of all ages from all backgrounds at all times. We encourage people to change and we're changing ourselves," he said.

"I think we continually have to ask ourselves, are we keeping pace with our customers' expectations about time, communications, service and quality and are we making our University more welcoming as a community resource - that's what it's all about."

The complete rollout of the CQUniversity brand across the University's 10 sites is expected to take 18 months to complete. The University's Noosa facility conducted a launch for the new brand on July 1.