Marketing student initiative profiled in online newsletter
Published on 09 October, 2006
Online newsletter 'the Hub' has profiled an initiative of the School of Commerce and Marketing, within the Faculty of Business & Informatics.
Lecturer Jim Callan is delighted that the publication (offering business and technology news for home business) has focused on CQU's 'e-Metaphor Framework for Interactivity on the Web' project.
Mr Callan has acknowledged "enterprising student" Susan Kirk for running the article for her subscribers to 'the Hub'.
According to the article: "The collective wisdom of the class produced a workable conceptual framework as a tool to critique the dimensions of a web-enterprises commitment to interactivity".
Details are at: http://www.lingo.net.au/theHub/emetaphor.html