About Woolworths Fresh Food Future
Published on 21 November, 2011
Woolworths has partnered with Landcare Australia since 2007 to support the Woolworths Sustainable Agriculture program, which has delivered funding to over 175 projects around Australia.
These include projects across many rural industries that have engaged large numbers of farmers through training, developing new technology, and/or validating farm management options. A wide range of issues have been addressed including improved grazing management in beef production, better climate adaptation responses in mixed farming, new crop and orchard species, evaluation of low-rainfall pasture cultivars, better fertiliser decisions, cereal stubble management, improved fallow efficiency in dryland cropping, precision agriculture, and carbon mitigation in horticulture and dairying.
In 2010, Woolworths reviewed their Sustainable Agriculture program to align it more closely with the future needs of sustainable food supply. Woolworths recognised that higher input costs, climate change and a rising population have the potential to impact on food supply and consumption. The Fresh Food Future Program is an ongoing investment from Woolworths to fund and promote new projects that improve the sustainability of the food supply chain.
The Fresh Food Future Program will address the important issues that impact on the supply of fresh food to Australian consumers, with particular relevance for Woolworths suppliers and the Woolworths "Fresh" supply chain. Woolworths pledged an additional $3.25m for 2011 financial year for its Fresh Food Future program to identify risks and trends impacting on the sustainability of the supply chain, increase productivity, provide training and leadership, and improve consumer awareness about sustainable food production.