Gupta presents during conference at UAE
Published on 02 July, 2009
Dr Pramila Gupta, Associate Director Academic, CQUniversity Melbourne participated in the 2009 International Conference on Information Resource Management (Conf-IRM) at the United Arab Emirates University last month.
The conference with the theme Global Connections was sponsored by the Association of Information Systems (AIS) and IGI Publishing.
Dr Pramila Gupta, Associate Director Academic, CQUniversity Melbourne Dr Gupta delivered a paper co-authored with 2 colleagues from RMIT University. The paper proposed a conceptual framework for evaluating the adoption of e-market for e-business in small and medium-sized enterprises in Australia.
The conceptual framework is built on a comprehensive analysis of existing research in e-markets, in particular with relation to the value drivers and the critical success factors for adopting e-market in businesses.