TV advertising jargon 'unplugged'
Published on 02 September, 2009
If you saw it on TV, does it mean it's true?
According to CQUniversity's Dr Jim Douglas, it pays to be cautious regarding some of the information we receive via the small screen, and indeed, through various media...
Dr Douglas has been examining the TV advertising of household and health and beauty products in particular. Through the use of scientific sounding jargon and related imagery, the claims of many advertisements can be misleading.
Dr Douglas said as a science communicator he has a general interest in this pseudo science.
"We live in an information age where we are constantly fed information in multiples day in day out ... but amongst that information is a lot of misinformation."
The question, then, is how to recognise and respond to such misinformation.
Dr Douglas recently gave a public presentation on the topic as part of the Institute for Health and Social Science Research (IHSSR) 2009 Unplugged Presentation Series.
Dr Douglas gives his presentation
Dr Douglas gives his presentation