Brisbane among campuses launching fresh face
Published on 17 July, 2008
CQUniversity Australia last week introduced its fresh, new face along the east coast with brand relaunch events at Melbourne (Tuesday), Sydney (Wednesday), Brisbane (Thursday) and the Gold Coast (Friday).
Previously known as Central Queensland University, CQUniversity Australia retains its strong connection to Central Queensland whilst acknowledging the University's national presence and leading position in the international higher education sector.
Participants enjoy the Brisbane launch
Vice-Chancellor and President John Rickard said the changes to the University go beyond any superficial change to its imagery.
"What we're really announcing is a different way of operating and doing business," said Professor Rickard. "The logo as part of our CQUniversity brand helps us express that."
"We are a youthful and unconventional university - closely linked to our communities, enthusiastic about lifelong learning and focused on the success of individual students and stakeholders. We are free to formulate a different university type - focused on making higher education more relevant and accessible to all people of all ages from all backgrounds at all times. We encourage people to change and we're changing ourselves," he said.
"I think we continually have to ask ourselves, are we keeping pace with our customers' expectations about time, communications, service and quality and are we making our University more welcoming as a community resource - that's what it's all about."
Vice-Chancellor Rickard addresses the Brisbane event
The complete rollout of the CQUniversity brand across the University's 10 sites is expected to take 18 months to complete. The University's Noosa facility conducted a launch for the new brand on July 1.
More details about the new brand are at: http://uninews.cqu.edu.au/UniNews/viewRelease.do?story=5107
ACPET (Australian Council for Private Education and Training) representative Bill Heron and Brisbane Campus Director Trent McHenry 
C Management Services General Manager Commercial Operations Geoff Wessling 
More members of the crowd