Central Queensland University’s corporate identity guidelines are currently being revised to present CQU to our target markets more clearly and consistently.

Some of the ‘basics’ such as what our logo represents, accepted versions of the logo and preferred placement have already been published on the Community Relations website.

The addition of these corporate identity guidelines is part of a longer term project that will provide CQU staff with clear guidelines on logo usage and make available a range of ready to use templates for university publications.

Used consistently, corporate and brand identity can represent our vision, mission and values. The way the public perceives the University can be formed and developed by a strong visual identity and brand. The success of the corporate identity will require the cooperation and support of all areas of CQU to establish a clear and consistent identity and provide a platform for our branding strategies.

Anyone requiring further information can contact the Manager, Corporate Publications on 4923 2549 or l.challacombe@cqu.edu.au.