Telstra has helped promote the Virtual Conservatorium initiative of Central Queensland Conservatorium of Music through a national media campaign.

The 'Next Big Thing' campaign featured a young violinist with family connections to CQCM.

So far, the campaign has run as full page spreads in the mass circulation Women's Weekly and Woman's Day magazines and the newspaper inserts Good Weekend and Sunday Magazine.

Other highlights have included spreads in the Sydney Morning Herald, Melbourne Age and Brisbane Courier Mail, along with coverage in more than a dozen other daily newspapers throughout Australia.

There was a glimpse of the advert in the national TV campaign as well.